Create a brand that can’t be ignored!

JC will create a strategy that can be implemented over a span of 90 days. This strategy gives brand clarity, direction and structure. The goal is to promote brand recognition and brand authority so that the brand messaging is purposeful, profitable and sustainable.

WHAT’S INCLUDED? Mission and vision

Core values

Unique selling proposition (USP)

Brand promise

Market positioning statement

• Demographics

• Pain points

• Buying behaviors

• Preferred platforms and content types

• Content pillars

• Platform strategy

• Posting schedule

• Lead generation plan

• Community-building tactics

• Brand storytelling 

• Key messaging pillars

• Elevator pitch

• Content themes

• Calls-to-action (CTAs)